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Non-Fiction



Genre
Non-Fiction, Psychology, Business, Self-Help, Influencing, Business Communication, Sales, Marketing, Relationships

Publisher
Vermilion London

The Book
In How to Win Friends and Influence People, Dale covers the super-important topic of human relationships and influencing people to get what you want.

The book is divided into four parts:

  1. Fundamental techniques in handling people
  2. Six ways to make people like you
  3. How to win people to your way of thinking
  4. Be a leader: How to change people without giving offence or arousing resentment
Each of the parts covers the core principles on the topic and have an entire chapter dedicated to them. 

Rating
Yellow - this book is like a coal mine where, by fortitude, you strike on gold once in a while. Confused? Allow me to explain.

This book was written a long long time back when the genre of self-help books didn't exist, there was barely any researched material on human relationships and even modern psychology was in its nascent stages. At that time Dale identified a need and put together an excellent book.

The only problem is that the 'principles' are observation driven wisdom, not scientifically validated facts. Some of the principles are very true - pure gold - clear must do - and, some of them are also pretty much common sense now. Others, not so - coal, that too poor quality.

Generally, the book will teach you how to be a 'sweet-mouthed' devil, like a lot of salesmen, unfortunately, aspire to be. Others may end up being misguided by what's inside. So, your call!

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